Most email marketing statistics roundups are great if you want to understand how your open rates compare to the industry average or find a new best practice to copy. homeimprove4u
But they rarely uncover consumer expectations from email marketing or how to use data in a value-driven email marketing campaign.
Don’t worry, though. I’m here to shake things up. shippmore
My team and I surveyed 1000 people to find out how they feel about emails—and I spill everything in this article. You’ll learn about email usage habits, their favorite niches, and, crucially, what they think about AI-generated email content. growingbaker
So, if you’re ready to create more relevant, engaging, and profitable email campaigns, let’s dive in. updateonfashion
Key Takeaways
Most consumers check their emails a few times a day. Almost one in five people check them multiple times per hour!
People sign up for emails to learn about potential promotions, get reminders of upcoming events, and learn more about brands and a first-time offer.
The three most popular industries for email are retailers, entertainment, and health and wellness. restfultrip
Younger consumers think numerical headlines like “60% off” are more enticing. Older consumers prefer exclusivity. Women also prefer numerical headlines, while men prefer exclusive offers. thehomesimproving
Over half (53.2 percent) of consumers say they can’t detect AI-generated email content. Even if they can, 38.89 percent don’t care about its presence, and 35.68 percent like it.
Make your email marketing campaigns more effective by segmenting your audience and personalizing emails, using enticing offers to get more subscribers, and having AI tools create engaging copy in seconds. budgetsbyte
Our Methodology
To discover what consumers think about email, we surveyed 1,000 people in the U.S., across all age groups and demographics, who identify as likely to subscribe to email newsletters and other forms of content from the businesses and brands they follow. dreamingcare
Here’s what we found.
Consumer Email Habits
Let’s kick things off by discussing the top consumer preferences for email marketing: thebestvibe
How often do consumers check email?
How do they check email?
What kind of offers do they care about?
That way, you can give subscribers what they want!
How often do consumers check their email?
Consumers check their email a heck of a lot. travelsbea
Our research shows that 61 percent of consumers are likely to check their email a few times per day.
Almost one in five people (18 percent) check their email multiple times per hour.
That’s right, it doesn’t matter if you send your email in the morning or the afternoon! But I recommend testing different times of day with your specific target audience to see what they prefer, which will help you drive more success with your email marketing campaigns. seriesonweb
Why do consumers sign up for emails?
Whether you’re running email marketing for ecommerce stores or just about any other business, it helps to know what motivates people to subscribe. indiacelebsbuzz
But the top industries change depending on who you ask. For example, when we asked people who said they make a purchase from emails either often or very often, we found they signed up for emails from slightly different industries. wedslearn
The great thing about this group of consumers is that even if they don’t remember signing up to get emails from your business, 41 percent would still look to see if your emails provided value or use to them. departuress
Younger Consumers Are More Likely To Spot AI Content
When we broke down responses by age and gender, there was a close to 50:50 split in all age groups on whether they could detect AI copy.
Younger age groups skewed towards yes (they could detect AI copy). Whereas most (65 percent) consumers aged 45 or older couldn’t tell if emails were AI-generated. literaryinfos
More women (56 percent) said they couldn’t detect AI content, and men were almost an even split (50.45 percent said yes and 49.55 percent said no).
Build Your Email Strategy
Want to turn my insights into best practices for email marketing?
Here’s how I think you can implement my survey’s findings when creating customer-centric email campaigns.
Segment your audience. My survey shows that depending on demographic factors, people want different things from your email. So, use email segmentation to increase open rates, decrease unsubscribers, and increase ROI. flavorsfeast
Give your visitors a reason to sign up for your email. Given that your email list generates $36 for every $1 spent building it, it’s worth doing almost anything to get people to sign up. So, offer new visitors a shopping discount if they subscribe or trade their email for a gated asset like a whitepaper. market24daily
Use AI as much as you like. My research clearly shows most consumers can’t tell if you’re using AI. If they can, they probably don’t care. I’d take that as a green light to use specialist AI email tools like Copy.ai and Mailmeteor to write killer subject lines and body copy in a flash. And of course, have a human verify it is good to go before hitting that schedule button! healthifies
Conclusion
These email marketing statistics shine a light on how consumers use email in 2024 and show just how incredible email is as a marketing channel. It’s a hotline into your consumers’ lives. Given how often they check their emails, you can get in touch with them and get a response day or night. crankytravel
It’s even better now with the rise of AI. You no longer have to create emails from scratch. Open up ChatGPT or your choice of AI Writer and create dozens of email campaigns in minutes. teachzies